ITC E-Choupal: Empowering Rural India #RESEARCH in the field of agriculture. e-Choupal is an initiative of Indian Tobacco Corporation (ITC) Limited (a . Indian market has inadequate physical, social and institutional infrastructure that is. ITC E-choupal: Corporate Social Responsibility in Rural India. Front Cover. Ali F. Farhoomand. Asia Case Research Centre, University of Hong Kong, ITC’s ABD, one of India’s largest agricultural exporters, has conceived e-Choupal as a ITC CSR Booklet · ITC Corporate Presentation · ITC Publications – on your email Click here to watch the video on ITC’s unique e-Choupal initiatives . The Ashoka – Changemakers ‘Health For All’ Award for the Rural Health.

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The Case Centre is a not-for-profit company limited by guarantee, registered in England No and entered in the Register of Charities No Several alternative and innovative solutions – some of them expensive – are being deployed to overcome these challenges e.

This initiative, which has covered over 64, hectares, has a multiplier impact and reaches out to around 70, farmers. Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy.

Cigarettes and Virtual Cathedrals The Economist. The services are customised to meet local conditions, ensure timely availability of farm inputs including credit, and provide a cluster of farmer schools for capturing indigenous knowledge. View our pricing guide or login to see prices. The Development Gateway Award previously known as the Petersberg Prize for the trailblazing e-Choupal initiative.

Ground reality Business Standard. Global award for ITC’s e-choupal Business-standard. By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them. ITC to set up a shopping complex at Ujjain Business-standard.


ITC e-Choupal, Agricultural Exporters India – ITC ABD, Corporate Social Responsibility in India

Call of the Countryside India Today. Tax ID No Give them empowerment first The Hindu Business Line. They see the ‘e-Choupal’ as the new age cooperative for all practical purposes. Keep up to date with email updates Pricing Shipping options Terms of business What’s available from us? While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement despite offering better prices to the farmer having eliminated costs in the supply chain that do not add value.

The Company received this award for its e-Choupal and social and farm forestry initiatives that are impactfully transforming lives and landscapes in rural India.

The first of its kind in India, based on parameters of number of lives impacted, degree of impact on organization and environment, uniqueness, leverage of resources and whether it was scalable and sustainable, e-Choupal was declared as one of ‘India’s Best Innovations’.

This will create another virtuous cycle propelling the economy into a higher growth trajectory. You can change your cookie settings at any time but parts of our site will not function correctly without them. Product details Share this page: Empower the poor for growth Hindustan Times. Expand all Collapse all.

Go to advanced search. The active participation of farmers in this rural initiative has created a sense of ownership in the project among the farmers.

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ITC plans farm demo plots Business Standard. Jump to Sub Navigation. Rewarding resourcefulness, lifting lives The Hindu Business Line. Expand all Collapse all The Big Picture ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to coeporate productivity gains.


ITC e-Choupal: Corporate Social Responsibility in Rural India | The Case Centre, for educators

Jump to Top Navigation. Worth a hill of soyabeans The Economist. Website optimised for IE 7. Fuelling latent rural demand The Economic Times. Now, e-choupal goes pay-to-use Hindustan Times. The Golden Peacock Innovation Award The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian sovial, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others. The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs corpkrate established and reputed manufacturers at fair prices.

Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity. ITC plans personalised crop management services via e-Choupal 3.

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ITC’s Agri Business Division, one of India’s largest exporters of agricultural e-chojpal, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

Another path-breaking initiative – the ‘Choupal Pradarshan Khet’brings the benefits of agricultural best practices to small and marginal farmers. Appreciating the imperative of intermediaries in the Indian context, ‘e-Choupal’ leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies like the USA.