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Free is overused these days, especially on the Internet. The unsubscribe link should take the recipient directly to a page where they are then removed — courteously — from your mailing list.

Create a template for your newsletter and whenever you need to create a new issue, use that template as the basis for each issue. Avoid spam keywords — Most email servers automatically filter out any emails that contain spam keywords in their subject line — Words such as free, stock, ebay, password, mortgage, etc all trigger spam detection software so keep them out of your subject lines at all times.

Always include a signature at the bottom of your emails, as it’s one of the easiest ways to attract more traffic to your website. Also try re-positioning images such as logos and buttons. Below are some tips to help improve your subject lines: Always make your contact lists double opt-in.

Many spam filters work by analyzing the email based on its content and the words used. These options will only be displayed to you when you are searching a single contact list as the custom fields are based on individual contact lists and are not always available for all contact lists.

Now, when you need to send marketing emails in the future, you know that you will be sending the right mix of content and images that will attract the most click-thrus, and ultimately the most sales.

This means that when a user subscribes to your contact list, they will be sent an email with a link that they must click on to confirm their subscription.

After all of the emails in the inbox have been checked, the ones that are bounced emails and have been successfully processed that is, a hard bounce or a soft bounce has been found are deleted from the inbox.


This can be for many different reasons such as the email address is invalid, their inbox is full, their mail server is down and many more. You should also display your contact information Phone, Fax and Address clearly, as this greatly increases confidence in your email and your company, as well as conforms to spam laws in the United States.

Don’t get accused of spamming — always, and I mean always use a double opt-in confirmation process. When this happens, the email is ‘bounced’ back to you or the address you nominate as the bounce email address. Instead they are still kept on your contact list but will not be emailed the next time you send your email campaign.

Searching only for ‘john’ will result in a list of all email addresses that contain the word ‘john’. Spam assassin is useful because every email that it flags as spam is given a report and a list of why that email was considered spam.

Which subject lines worked the best and gave you the highest open and conversion rates? Lastly, if you want to find all the email addresses that are from a particular domain you can do so here by searching for something like ‘ emailaddress.

General Tutorials

Deceptive subject lines can confuse people so always try and including your company name in the subject line. Keep your email as clean as possible, and try to stick to a maximum of 2 or 3 different font types and sizes.

A compelling headline that entices them to open and read the contents of your email can do wonders for your conversion rate. When that person receives a newsletter they did not subscribe to, they will assume they have been spammed, and your newsletter and possibly your web server will be reported as spam.

You can interspirre this to locate contacts that have unsubscribed but wish to have their status activated again.


Interspire Tutorials Archives – Affex Pro

When you process bounced emails either manually through the Process Bounced Emails option or scheduled through cron or scheduled tasks you specify the details for that email account. Exclaim nothing — Avoid using excessive punctuation at the end of your ttutorial lines. Popular email clients such as MS Outlook show a preview of an email when it’s selected in your inbox. Every newsletter you send intfrspire should contain a way for the reader to unsubscribe.

This email should contain a special link back to your email marketing program, which will then verify that this visitor did indeed sign up to your mailing list. If your email gets reported as spam, then more than likely multiple spam filters will flag your email.

The key to avoiding spam filters is testing. Any bounced emails will go to that email address. There are a few filtering options that will be available to you each time you filter your searches’.

To make sure they don’t simply type any email address into your subscription form, setup an autoresponder to send them the free bonus 1 hour after they subscribe. This is where you can search for contact by their activity status. Filtering by your own Custom Fields When you create your custom fields and gather information about your contacts intfrspire use of your subscription forms, interepire details forms and importing lists you can then use this information to find particular segments of your contact base.

With spam comes spam filters and with spam filters comes the blocking of legitimate email.