Grinding It Out: The Making of McDonald’s [Ray Kroc] on *FREE* shipping on qualifying offers. Few entrepreneurs can claim to have actually. Editorial Reviews. Review. “Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac’d it.” –Tom Robbins, Esquire magazine “A marvelous. The Making of McDonald’s – That fateful day in Ray Kroc, a Mixmaster salesman paid a visit to San Bernardino, California hamburger.

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Grinding It Out: The Making Of McDonald’s – Ray Kroc, Robert Anderson – Google Books

I hesitated about calling McD a ‘restaurant’ His insistence on cleanliness was a constant theme throughout the decades when he dictated what the McD chain had to do to comply with his corporate rules. Together with our national advertising and continuing supervisory assistance it forms an invaluable support system.

There is no other way. Return to Book Page. Though his knack for business was great for the corporation, it was awful for his personal relationships. It took a lot of time, energy, and personal sacrifice to make the restaurant into the giant it is today.

Kroc decides to gribding to Chicago following this incident p. When Kroc saw the original McDonald’s store in action for the first time, he knew that he could turn it into something bigger, something greater and special. Kroc built out the most successful fast food franchise ever. Just a moment while we sign you in to your Goodreads account. One thing that Kroc doesn’t really acknowledge is that his method of ‘Grinding it Out’ requires one to abandon a sense of humanity and decency in interacting with others.

Generally speaking, I find biographies boring, as, from what I’ve seen, there is too much emphasis on things that are not important or particularly relevant; this book is nothing like that. This story is immensely inspiring and something I expect to revisit many times in the next few lroc.


Achievement must be made against the possibility of failure, against the risk of defeat. He will allow his subordinates an honest mistake grlnding in a while, but he will never condone or forgive dishonesty p.

Want to Read saving…. The first thing you have to sell is yourself. Initially I debated whether it was worth reading this book, having watched the movie already.

From here, he became a Milkshake Mixer salesperson, and following same logic, when he met the Brothers, he didn’t go in just to sell Milkshake mixers, he asked, how can I help sales increase for their business? He becomes fascinated with their restaurant “Systems” and sees an opportunity to package their restaurant as a franchise, intending to exclusively supply each new restaurant with multimixer machines When Kroc had signed a contract with the McDonald’s brothers he was 52 years old, had diabetes, incipient arthritis, and had lost his gall bladder and most of his thyroid gland.

His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. Kroc’s own interpretation of the events of his life. Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. Back in Chicago, Kroc decides to only sell paper cups and only play the piano for pleasure p.

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. McDonalds is super easy to shit on all the time, but during the 60s oout was a really new concept in massive commercial franchising.

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Grinding It Out: The Making of McDonald’s by Ray Kroc

This meant, of course, that after ten years when our mortgages were paid off, we would have all the income from a store free and clear to the corporation. This would require a continuing program of educating and assisting operators and a constant review of their performance. Happiness is not a tangible thing, it’s a byproduct of achievement. I do not like McDonald’s food, what they represent, and a lot of their behind the scenes operations, but I have immense respect for Kroc and the empi This is the best autobiographical read I have come across so far.

Inthe McDonald’s grindinh “close that successful restaurant [and] reopened it a short time later with a radically different kind of operation This is why Kroc didn’t employ suits for his ventures that were complacent, he hired young go-getters and their families, one was a Jewish salesperson he found selling Oout at his office to make a living for his family.

Grinding It Out: The Making of McDonald’s by Ray Kroc

It sounds too full and rounded. What else you do, when you get lucky at an age, when others stop looking for okt. But you have to take risks, and in some cases you must go for broke. He started his business career selling paper cups. I found this book to be painfully boring.