“Prin codri de simboluri petrece omu-n viaţă / Şi toate-l cercetează c-un ochi prietenesc.” (Man walks BECIU, Camelia, , Comunicare şi discurs mediatic. Camelia Beciu states that any “electoral debate (or any other mediatic product) is a relevant .. BECIU, Camelia, , Comunicare şi discurs mediatic. Camelia BECIU (National University of Political Studies and Public Administration, .. Revista română de comunicare ºi relaţii publice si la notion d’identité est une ressource pour la compréhension conceptuelle et empirique de la diaspora. Acest studiu explorativ investighează construcţia, prin discursul mediatic.

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The world renders you anonymous. This article is based on the premise that televised political debates are conflictual, competitive verbal interactions. The televised debates remain essential forms of communication for the functioning of democracy Coleman, Such an approach ensures understanding of the symbolic topology, the relative position of the candidates in the political field of confrontation. Table 5 and Table 6 present results from the testing of the third hypothesis.

The two authors suggest a strategic approach of discursive exchanges during the televised debate.

For the acclamations, Ponta used values 9, respectively, 14 times; cameliaa for attacks, 2, respectively, 6 times. Therefore we confirmed the third hypothesis. Klaus Iohannis used this strategy even more often 12, respectively, 16 times in the acclamations. Frequency distribution for each discursive function, in the second debate 12 NovemberB1 TV.

Authentic, living performance can be the solution for politicians to take seriously the experience of mmediatic and to return to the naturalness of interiority.

And then you have to do something. Attacks are discursive interventions targeting weaknesses and limitations of the opponent Benoit, In the fourth section we present the results of the research, followed by some discussion in the fifth section. The three discursive functions are mutually stimulated and conditioned Benoit and Wells, The chi-square test calculated for the three types of discursive functions shows significant differences in the way the two candidates used cameliw functions in the two debates: Candidates use values more to acclaim than to attack.

presidential debate

We depart from Benoit hypothesis regarding functions of the discourse in political campaigns:. Enunciations in the second debate 12 NovemberB1TV.


In both televised debates, both candidates attacked more on future plans than on general objectives, but acclaimed more on future plans than on general objectives: The three discursive functions we discussed above were grouped around two main themes: In the functional theory of political discourse, candidates are positioned on the preference scale by three discursive functions: We noticed that both candidates had used general objectives to acclaim more than to attack, with only one exception — Victor Ponta, during first debate, who used general objectives to attack 5 timesin comparison with acclamation one time.

For politicians such an effort is even more necessary, more relevant. These data show that Victor Ponta looked for an improvement in his discursive strategy from the first to the second debate.

The study shows the similarities with the results obtained in other states, but also reveals the significant differences that change clmunicare structure of the functional theory predictions. From this standpoint, the work is a plea for the reconfiguration of dialogue in dialogic interactions in the Romanian public space particularly in televised political debatesfor the construction of an authentic dialogue, where normality and the deliberative diiscurs should be considered discursive rules.

Researchers argue that the model of the functional analysis of the debates could be transferable between different cultures, because in their semantic spaces the concepts of acclaim, attack and defense are isomorphic. Acclamations are positive statements aiming to promote self-image, and to increase the social desirability of the candidate.

political communication culture

Note here that Klaus Iohannis is currently the president of Romania. The structure of main topics by discursive functions, in the second debate 12 NovemberB1 TV.

The two debates constituted the corpus for our analysis. The particular mode in which social players use the three discursive functions in the debate can be used by voters to decide which of the candidates is preferred.

We depart from the five axioms formulated by Benoit The first axiom implies a certain competence of the citizens, who have to decide on preference of a particular candidate in a comparative way.

These topics, formulated as attacks, have caused numerous defensive enunciations from his opponent, Victor Ponta. Tensions of the discursive exchanges attack-defense invite the public, beyond the cognitive processes, to participate in ca,elia construction of the decision on their preference for a particular candidate.


The functional theoretical approach in the political discourse is assimilated to a type of mediati analysis. In the second debate, Victor Ponta has slightly increased his enunciations on general objectives 5 to 1 and future plans 6 to 4in comparison with the first debate.

However, the present study, but other studies conducted in Europe, such as the study of Isotalus in connection with the debates in Finland, do not fully confirm the assumptions of veciu theory. Therefore, the politician places himself only apparently in a space that is exterior to common people. The first hypothesis is partially confirmed we have more attacks than defense, acclamations occupying intermediate position.

In order to test the hypothesis comujicare the functional theory, we used the content analysis techniques, mainly thematic content analysis. The paper examines the way in which social actors position themselves discursively during final debates for presidential elections, both one toward the other, and toward the content of communication, from the perspective of functional theory of political campaign discourse.

Registration units were considered assertions, claims, statements, and arguments of candidates themesand each theme was coded for one out of the three discursive functions: Any problem, any disscurs can be solved by talking. The data presented in the Table 1 show that during medkatic first debate, opposition candidate Klaus Iohannis attacked more From this point of view, cameliw candidate in power at that time, Victor Ponta, was worse placed than his opponent, Klaus Iohannis.

presidential debate | Cultures Of Communication – Cultures de la Communication

It takes away your portrait. The fifth hypothesis was partially confirmed. His state of exteriority is a fall to great esteem. It makes you melt inside it.

For the first televised debate Realitatea TV channel, 11 Novemberthere have been assertions concerning the candidates: From this standpoint, the functional theory of political discourse can be regarded as strategic positioning of social actors semiotic practices in the semiotic act of televised debate.