ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications. Buy Principles of Marketing 4 by Dr Frances Brassington, Dr Stephen Pettitt ( ISBN: ) from Amazon’s Book Store. Everyday low prices and free .

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B2B buying behaviour 5. Updating your exam copy bookbag…. A wide selection of vignettes and examples are included in each chapter to illustrate the concepts presented. Go to the TestGen website to download software, upgrade, and access “getting started” TestGen resources.

Dimitrios BuhalisWalter Schertler Limited preview – Principles of Marketing now offers an unrivalled media package including an online principlee study guide, a video lounge, integrated video case studies and much more! Custom textbooks and eBooks Pick and choose content from one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique to your course. Features Og pedagogy including chapter objectives and summary.


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References to this book Cross-Channel Cooperation: Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials.

Comprehensive, detailed and accessible, this book is essential for undergraduate, postgraduate and post-experience fo on introductory marketing courses or modules. End-of-chapter questions help you understand the key concepts and aid revision.

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Pearson – Principles of Marketing, 4/E – Frances Brassington & Stephen Pettitt

The account you used to log in on the previous website does not contain IRC access. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. This text is especially designed to accommodate shorter off and accelerated courses, providing the fundamental concepts and applications of marketing. Instructor Resource Centre File Download close.

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Please note that the product you are purchasing does not include MyMarketingLab. Frances BrassingtonStephen Pettitt. Features A wide selection of vignettes and examples are included in each chapter to illustrate the concepts presented.

If you do not have an IRC account, you can request access here. Vignettes, examples and end-of-chapter case studies drawn from a wide range of industries, organisations and countries, giving you plenty of exposure to marketing in the real world.


Direct marketing and exhibitions Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all bdassington essential information that students need to understand when taking a short principled course in Marketing.

Frances BrassingtonStephen Pettitt. Discussion questions to stimulate debate and encourage further study.

Marketing channels and logistics You can even integrate your own material if you wish. Frances BrassingtonStephen Pettitt.

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Integrated marketing communication Include highly engaging bespoke games, animations and simulations to aid students’ understanding, promote active learning and accommodate their differing learning styles. It is a great book to get a basic understanding of marketing and what marketing was. Read, highlight, and take notes, across web, tablet, and phone.