BLUE OCEAN STRATEGY BY W.CHAN KIM AND RENEE MAUBORGNE PDF

Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. Competing in overcrowded industries is no way to sustain high performance. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [W. Chan Kim, Renee Mauborgne] on * FREE*. : Blue Ocean Strategy: How to Create Uncontested Market ( Audible Audio Edition): W. Chan Kim, Renee Mauborgne, Grover Gardner, LLC.

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Blue Ocean Strategy comes with the promise of an absolute shift in how you will think about business and just delivers some new interesting frameworks to add to your toolkit.

So it seems as if the tenets of blue ocean strategy have been reverse-engineered to fit a handful of companies. Kim and Mauborgne argue that while traditional competition-based strategies red ocean strategies are necessary, they are not sufficient to sustain ahd performance.

It probably would be less inte This is a classic business book about creating new markets rather than competing in existing markets.

It does not talk about the majority of examples of Blue Ocean failed or currently marginal businesses: It will revolve around the maubrogne differentiation and niche market. Jan 22, Amanda Alexandre rated it really liked it Shelves: There is another way to compete. Jul 13, Paco rated it liked it. Oct 01, Arnab Padhi rated it really liked it. The third and final part describes the vlue key implementation principles of blue ocean strategy including tipping point leadership and fair process.

Blue Ocean Strategy (BOS)

Functionally-oriented industries those that compete on price and functionality with a rational appeal can infuse commodity products with new life by adding a dose of emotion.

OK, but the problem is that there is nothing new here. Feb 19, Trevor rated it really liked it. Seek ocexn convert non-customers of the industry into new demand, rather than trying to capture greater share of existing industry customers. Mar 07, Hal rated it it was ok. It is actually the same strategy that I’ve learned in university. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

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Blue Ocean Strategy by W. Chan Kim and R. Mauborgne | ToolsHero

Reasonably talented teenage snowboarders were a dime a dozen on any ski hill. The references, of course, are dated. The firms that do this, and the examples in the book, have not escaped competition and there advantage does not last for very long on average.

The book idea is to give your customers better services without any head-to head competition. They have fought for competitive advantage, battled over market share, and struggled for differentiation. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Archived copy as title Articles needing additional references from July All articles needing additional references Articles that may contain original research from July All articles that may contain original research Articles needing expert attention with no reason or talk parameter Articles needing unspecified expert attention Articles needing expert attention from July All articles needing expert attention Articles with multiple maintenance issues Pages to import images to Wikidata All articles with unsourced statements Articles with unsourced statements from July Articles that may contain original research from December Articles with unsourced statements jim August Articles with unsourced statements from May Blue Ocean Strategy differentiates itself from many business strategy books in that it doesn’t simply dwell on this semi-novel strategic formulation, instead it includes numerous tools and suggestions for actively moving a company from red to blue ocean.

Cisco took occean of growing demand for high-speed data.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Get feedback on alternative strategy canvases from customers, competitors’ customers, and non-customers. See 2 questions about Blue Ocean Strategy….

Identify pain points of your product and eliminate them through a complementary product. Chan Kim Goodreads Author.

Though the methodology of thinking in “blue ocean” terms has merit and I plan to test it out in the field with my own clients, An interesting approach to strategic thinking, though the guidelines feel as if they were written much more for managers which are looking for a hands maublrgne approach with direct tips rather than for consultants working with managers on strategic projects. I do think the Blue Ocean Strategy vy nothing without execution though This well-written book seems like common sense however it is an eye-opener for less sophisticated colleagues who doesn’t know much about competitive advantage.

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Blue Ocean Strategy – Wikipedia

Organizations should not be afraid to deviate from the traditional paths. The premise of Blue Ocean Strategy is, as stated on page 4, “Red oceans represent all the industries in existence today.

Kim and Maubourgne take the marketing of a value innovation as a given, assuming the marketing success will maubogne as a matter of course. Kim and Bluee claim that blue ocean strategy makes sense in a world where supply exceeds demand.

As the market space gets crowded, prospects for profits and growth are reduced. The idea that competitors are fighting in a red sea of blood while there is always a blue ocean of opportunity is very a powerful visual idea that most readers could feel as absolutely disruptive and inspiring.

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Computer industry has experienced several blue oceans created by simplified computers and making them cheaper. Jan 25, Chad Warner rated it liked it Recommended to Chad by: This well-written book seems like common sense however it is an eye-opener for less sophisticated colleagues who doesn’t know much about competitive advantage. June Additional Discussion: This article possibly contains original research. An interesting bh to strategic thinking, though the guidelines feel as if they were written much more for managers which are looking for a hands on approach with direct tips rather than for consultants working with managers on strategic projects.