Psychological Reactance. A Theory of Freedom and Control. Book • Authors: Sharon S. Brehm and Jack W. Brehm. Browse book content. About the book. Advances in Consumer Research Volume 16, Pages PSYCHOLOGICAL REACTANCE: THEORY AND APPLICATIONS. Jack W. Brehm, University. Abstract. Since Brehm first proposed reactance theory in , many studies have explored the remarkable psychological phenomenon of reactance, which.

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The papers in the present volume hopefully both address these tneory questions and will serve to stimulate further efforts to do so. Reflective and impulsive determinants of social behavior. The effects of controlling language, lexical concreteness, and the restoration of freedom. The neural basis of mentalizing. Or at least I don’t think you would like that, even if you intended to obtain a Coke when you started to put your quarters in the machine.

Neuron, — A third reason is that we can inspect specific freedoms to see if there is any logical or psychological relationship between them. In addition to the freedoms to have psychoolgical reject particular products or services, consumers, I believe, think they have at least two other freedoms.

While there was an immediate increase in physiological arousal e. Cognition and Emotion, — It has since been used in several studies investigating reactance in the context of change situations e. Both effects, rationalization and reactance, were strongest if the restriction was self-relevant.

Between- versus within-individuals perspectives. Emotion, — Additionally, how threatening controlling messages are perceived to be depends on the level of social agency. And why would the grass in the adjacent pasture ever appear greener? If your local newspaper stops carrying Doonesbury, your local public radio station stops carrying All Things Considered, or the TV network stops producing Hill Street Blues, not only is the hrehm freedom threatened or lost, there is the dim awareness that a number of other favorite items could just as easily be taken away.


Specifically, they show that examples of stereotypic women arouse some reactance response in feminist women and examples of counterstereotypic women arouse reactance in more traditional women. Freedom threats are probably common in many social interactions. Reactance theory revisited In Chadee D.

But the implication principle is based on logical or psychological understanding rather than on stimulus or response similarity. Whereas Andreoli et al. That, in the shell of a macadamia nut, is the theory of psychological reactance.

Reactance and the unwillingness to help others. Miron and Brehm proposed that theorg cultures, such as individualistic and collectivistic, react to different threats and in different ways to restore their freedom. Personality and Social Psychology Review, — The first is the decision that a particular type of product or service is needed. Almost 60 years have passed since Brehm presented a theory of psychological reactance as an answer to bregm questions.

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An Interdisciplinary Journal of Philosophy 12 Developed by aleksey cherfas. Reactance theory, following the tradition of dissonance theory, is a theory of motivation.

From the consumer’s point of view, there are great numbers of products and services available, usually for a price. A fourth and final reason for thinking of freedoms as specific is that the magnitude of reactance can be specified as increasing directly with both the number and proportion of freedoms that are threatened or eliminated. The first type of implied threat applies to the same freedom on future occasions.

Psychological Reactance: Theory and Applications by Jack W. Brehm

These two examples, plus the hypothetical example of your spouse claiming the car for the night, illustrate one other important point about how freedoms are threatened by implication. These studies showed us that reactance is a teory consisting of affective, cognitive, and motivational components. Noa Latham – – Philosophical Topics 32 History of Western Philosophy. An interpersonal interpretation of the need for freedom.


Understanding Psychological Reactance

On the behavioral side, threatened people may exhibit the restricted behavior direct restoration or may observe others performing thekry related behavior indirect restoration. Interestingly, participants low in dispositional reactance showed the best performance if they were primed to work hard.

Nevertheless, a large price tag, such as for the purchase of a new car, makes the associated freedoms highly important to the consumer. Anger and frontal brain activity: So let us consider how reactance theory applies to consumer behavior and let’s start with what freedoms the consumer has.

Examining the role of trait reactance and sensation seeking on perceived threat, state reactance, and reactance restoration. Brehn theories In Carlston D. In contrast, collectivists indicated a higher increase in attractiveness of the eliminated option when the threat originated in an outgroup versus the ingroup.

Jack Williams Brehm, A Theory of Psychological Reactance – PhilPapers

You may be sure that I will not buy a house brand soft drink from this store. Reactance to or acceptance of stereotypes: Kray, Reb, Galinsky, and Thompson found in a study on stereotype threat and negotiation that only an explicit expectation of behavior led to the exact opposite behavior. Conversely, determining who gets the car may not imply a threat to a more important freedom, such ppsychological deciding to buy a new car or sell the house or get a divorce.

What reasons might the other one have? Psychological reactance and promotional health messages: A theory of psychological reactance. Development and neurophysiology of mentalizing.